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Reports
Marketing Intelligence · Reports Hub

Marketing Reports

Audit reports, performance analyses, and channel reviews. New reports added as audits are completed.

Google Ads
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All Accounts At-need Pre-need 10 Aug 2026
Google Ads FW-09 Dual-Account Audit — The Funeral Market & Funerals With Grace
Full FW-09 8+1 Essentials audit across both accounts. £51,747/month combined spend. 6 critical failures identified including ClickGUARD conversion corruption (TFM), cross-account £11,358/month competitor bid conflict, tCPA misconfigurations, and duplicate brand campaigns (FWG).
6 Critical Failures 8 Warnings ClickGUARD corrupts TFM CPAs Cross-account £11k/mo conflict FWG Generic Cremation £1,249 CPA FWG tCPA targets too low (80% rank lost) FWG Distinct Cremations £38 CPA TFM Geographic Cremations £79 CPA
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Meta Ads reports not yet available
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Status: access pending as of 10 Aug 2026.
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Email reports not yet available
HubSpot email marketing data will populate this section.
Status: HubSpot access pending.
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Organic reports not yet available
Google Search Console and GA4 organic data will populate this section.
Status: GA4 + GSC access pending.